How to boost your email deliverability and avoid the spam folder

Mihaela

August 18, 2023

min read

Are you sending cold email campaigns, newsletters, transactional emails or simply reaching out to your audience via emails?

Then you should start monitoring your deliverability to make sure that your emails land in your audience’s inbox.

In this article, you’ll see why your email deliverability matters and how to avoid the spam folder with a warm-up and deliverability booster like lemwarm - used by 10,000+ customers worldwide.

So, if you want to get directly into your target’s inbox and generate more business opportunities, keep reading as you’ll discover:

Why should you care about email deliverability?
What’s the best way to ensure a high deliverability score?
How can lemwarm boost your deliverability?
How to set up your deliverability booster and land in your audience's inbox?

Why should you care about your email deliverability?

Email deliverability is the ability to deliver emails right into your target’s primary inbox.

So, why should you care about yours?

Because it measures if your emails are successfully reaching out to your audience.

No emails in the prospect’s inbox = No replies = No meetings = No business growth opportunities. That’s why low deliverability often results in low ROI, putting your business at stake.

As your emails can land in the spam folder without you knowing, having a warm-up and deliverability booster helps you spot and prevent any deliverability troubles.

What’s the best way to ensure a high deliverability score?

The deliverability score presents the ability of all your emails to land in the primary inbox. The higher the number is, the more likely your emails will reach out directly to your audience and help you create new business opportunities.

If you want to have a high deliverability score, you should warm up your email address. Email warm-up is a process of gradual increase in your email sending volume in order to build a good domain reputation.

By ensuring human-like activity, the warm-up process keeps your email activity balanced and makes sure you stop landing in spam. Receiving emails regularly is crucial since non-consistent sending behavior can trigger warnings to your email provider.

But, sending a lot of emails manually to a fixed schedule can be a pain as it requires a lot of resources. That’s where deliverability boosters come in handy, as they 100% automate your sending efforts.

Why do you need a deliverability booster before, during, and after sending emails?

There’s a false belief that people can warm up their emails for 2 weeks before sending emails and that should ensure high deliverability.

But, even if you do that, your emails can still land in spam. Why? Because if you stop your warm-up process all of a sudden, your uneven sending pattern will be a trigger to your email provider.

The warm-up is like a protection tool for your emails. Just like peanut butter and jelly, warm-up goes hand-in-hand with your emails. If you continuously warm up your domain, your emails will be moved from spam to inbox, which teaches email providers that they shouldn’t initially end up in spam.

Once you initially warm up your email, there’s the booster stage where your deliverability will maintain high for the long run, as long you keep your deliverability booster ON.

How can lemwarm boost your deliverability?

1. Avoid the spam folder with a tailored deliverability strategy

To keep your emails warm for the long run, you’ll get the tailored-up warm-up strategy. lemwarm will gradually increase the number of emails sent until the perfect delivery is achieved, keeping your emails away from the spam folder.

And to make sure you leave the best impression for your email provider, you’ll get assigned to a specific email cluster according to your industry, audience, and email goals. This will keep your warm-up emails related to your business which increases your chances of landing in the primary inbox.

2. Improve sender reputation with human-like conversations

Instead of talking with fake email addresses, you can automatically start conversations with 10k+ real users with up to 25+ years domain reputation.

Because of ultra-personalized emails under the assigned clusters, conversations under the same thread give the impression that they’re written and sent manually.

The human-like activity will be a good sign for your email provider and leave a positive impact on your email domain and IP reputation.

3. Maintain high deliverability with a detailed deliverability report

By having access to a detailed deliverability score dashboard, you can make sure you’re not present on any blacklist.

You’re able to monitor your inbox reputation and deliverability, and apply exclusive lemwarm tips to keep a high deliverability score.

All data available helps you react promptly and maintain a healthy domain reputation aka reach out straight to your audience each time.

How to set up your deliverability booster and land in your audience's inbox?

1. Configure your account

Without the technical skills needed, you can set up your deliverability booster within a few-minute process.

Once you log into your lemwarm account, you’ll see the dashboard with 4 simple steps that will get you started:

So, let’s see how each of them can help you reach out your target audience.

Step 1: Choose your plan

Depending on your business needs, choose between two lemwarm plans - Essential and Smart:

What’s the main difference between these two plans?

The essential plan helps you improve and maintain high deliverability by sending generic emails and monitoring your deliverability score.
Smart plan users have that extra boost thanks to features such as the smart cluster and smart content emails. Those will help you personalize your warm-up emails based on your goals, targeted audience, or industry.

Before purchasing, you want to make sure you used the correct address and billing data in the Billing & Invoices tab.

Once you choose the most suitable plan for your business, you’ll be ready to connect your email provider.

Step 2: Connect your email provider

There are two ways to connect your email address to lemwarm:

If you have Office 365 account, you’re able to connect it right away by using a “Connect” button.
If you’re using other email providers, enter your login information:

To do this easily, check out the How to connect your email provider with lemwarm guide we’ve prepared for you.

Step 3: Verify your email address

By clicking on the “Verify your email” button, you’ll receive a verification email (in the inbox of the email you used to log in on lemwarm):

To verify your account email, simply click the link in your email. And voilà! You’re ready to start warming up your account.

Step 4: Start lemwarm

By clicking on step 4 “Start lemwarm” button, you’re authorizing lemwarm to send and reply to warm-up emails for you:

From now on, you can track your DNS check which will tell you if there’s something you should do to improve your setup:

Now, you’re ready to customize your settings even further to maximize the deliverability according to your domain age and business details.

2. Customize your settings

Whether you have an old or brand new email address, these smart settings will help you keep your email warm for the long run:

Set up smart ramp-up & warm-up

Based on your email domain’s age, you’ll need the right strategy to increase the number of emails sent until the perfect delivery is achieved.

To set up your ramp-up and warm-up settings, go to the Cockpit:

From here, you can indicate:

1. The number of warm-up emails lemwarm will send per day after ramp-up

This value will be the limit of total emails that can be reached per day with lemwarm. Once this limit is reached, the increment stops.

If your email account is < 6 months old this maximum number should be 30.
If your email account is > 6 months old this maximum number should be 40.

2. The ramp-up increment value per day

You want to gradually send warm-up emails over the days to progressively reach the maximum number you set.

If your email account is < 6 months this value should be 1.
If your email account > than 6 months this value should be 2.

The initial warm-up will last one month. Once completed, you should see your open rates hit 50%+ levels.

During the initial warm-up phase, try not to send outreach campaigns at all. But, in case you really need to, we strongly suggest you keep your volumes lower:

25-50 emails a day during week 1
50-100 emails during week 2

…and increase gradually week after week.

After the initial warm-up phase, you can start sending campaigns, but beware - if you want to hit 80% open rates and never go to spam, keep your lemwarm ON.

Activate the smart cluster

This feature will allow you to send automated and ultra-personalized emails from your inbox based on your audience and email goals. Each message and subject line will be generated based on the info you put into the smart cluster questionary.

Why is that important? Because email providers will check out the content you’re sending and evaluate it. That’s why email exchange relevant to your business increases your sending reputation and helps you achieve better deliverability results.

So, to boost your deliverability score, tailor the content according to your business requirements as shown below:

P.S. Emails that your account sends and receives for the warm-up process are automatically labeled in your inbox so that you can filter them out and keep them out of your primary inbox.

Here’s how:

To keep your lemwarm emails away from your Outlook’s primary inbox, check out this video.

3. Monitor deliverability score

At any time, you can check the deliverability reports, monitor your inbox reputation, and apply lemwarm’s exclusive tips that help you keep a high deliverability score.

Within your Dashboard interface, you’ll have access to your deliverability score and tips on how to improve it: